+33% social budget, twice the traffic

The client's starting goal

Tour operator specializing in all-inclusive clubs and tours, supported since the end of Covid. The challenge: return to growth and win new customers in an increasingly competitive market while meeting a profitability target, and extend the brand's presence on searches such as “cheap trip” or “last-minute trip”.

Key actions

Search and Social Ads are managed together: full-funnel coverage on social and audiences built from the customer base.

1. Non-brand Search, supported by Display and YouTube
2. Social Ads across the full funnel: awareness, traffic and conversion
3. Audiences built from the customer base: precise retargeting and lookalike audiences

The impact

Over the fiscal year, revenue grew 6% with 14% more media spend. In Social Ads, traffic doubled with 33% more budget.