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TAGBRUT
Free audit

AI agents for the Google Ads work your team redoes every week.

Search terms, audits, reporting: each agent delivers work ready for approval. Your team makes the call.

Get my automation audit See the agents
Search terms reads the queries, suggests negative keywords
Account audit 27 checkpoints, every gap quantified
Monthly reporting the monthly report, every figure sourced
Wasted spend finds the euros that don't convert
Drop diagnosis dates and explains a decline
GTM tracking audit audits the container, fixes after approval

Six of our 35 agents, the main ones detailed below.

For marketing teams and agencies that run Google Ads.

Two ways to work with us, depending on whether you run your own accounts or your clients'.

Advertisers and marketing teams

You run your own accounts.

  • Your accounts screened every week, the work ready for approval.
  • Less time pulling data, more time deciding.
  • We run the agents for you: your account is linked to the TAGBRUT MCC, the agents write nothing without your approval, and access is revocable at any time.
Get my automation audit
Agencies and freelancers

You manage client accounts.

  • Scale the recurring work without hiring for every new account.
  • Deliverables under your name; your clients stay yours.
  • Agents installed on your side, or run for you on a white-label basis.
Book a 30-minute demo

Nine Google Ads AI agents, one task each.

Open an agent to see what it reads, what it delivers and what stays with your team.

Audit

Know what is happening in the account, with evidence.

On demand

Account audit

Runs 27 checkpoints, puts a euro figure on every gap, delivers a one-page summary.

On demand

GTM tracking audit

Checks the GTM container, the conversion chain and Consent Mode, fixes after approval.

On demand

Landing page

Scores the page against the ad and the query, lists what holds back conversion.

Optimize

Put every euro back where it works.

Weekly

Search terms & negative keywords

Sorts queries every week, suggests negative keywords with the cost each one avoids.

Monthly

Wasted spend & reallocation

Finds the euros that don't convert and prepares the reallocation plan.

On demand

Ads

Spots the winning messages, proposes a full set of RSA headlines and descriptions to test.

Monitor and report

Catch drift early, deliver sourced figures.

On alert

Drop diagnosis

Dates a conversion drop or a CPA spike, isolates the cause, proposes the fix.

Monthly

Performance Max & Shopping

Monitors signals, asset groups and, for e-commerce, the product feed every month; flags gaps, ranked.

Monthly

Monthly reporting

Prepares the monthly report, every figure linked to its source, checked by a second agent before your review.

Built from our own Paid & Data processes, tested on live accounts before being offered.

Why TAGBRUT

The agent prepares. Your team decides.

Every recommendation comes with its evidence, and nothing is written to Google Ads without your go-ahead.

Through the official API, subject to your approval

The agents read your accounts through the official Google Ads API, the same one your reporting tools use. They write nothing to the account without your approval.

Evidence for every finding

The queries, the spend and the period behind every recommendation, on your real data, never a generic rule.

Nothing is applied without a go-ahead

Depending on the plan, you apply changes yourself or we apply them after approval. Every action is logged.

Your data stays yours

It is used only for the agent's task: never resold, never shared between clients. In the fully managed plan, it is processed through the AI model's commercial API and does not train the models. Revocable access, at any time.

Three plans to deploy the agents, with no minimum term.

A one-week scoping phase, a first account connected, then a roll-out account by account. Pricing on quote, based on the number of accounts.

Available

Installed in-house

For teams and agencies that already have their own AI subscription.

The agents run in your environment, with your access. You stay in control; we install, calibrate and maintain.

Included

  • Account audit, search terms, wasted spend and reporting agents; the others as options
  • Connection to your Google Ads access, through the API or a connector
  • Calibration on 3 to 5 of your accounts
  • Updates and support, on a monthly subscription

Stays with you

  • Your Claude subscription (Pro, Max, Team or Enterprise) and your Google Ads access
  • Applying the recommendations in the accounts
Available

Fully managed

For advertisers, and for agencies on a white-label basis.

We run the agents for you every week, on our MCC; they write nothing without your approval. You receive deliverables ready for approval, under your name if you are an agency.

Included

  • Weekly checks, account by account
  • Deliverables by email or in Slack; white label for agencies, with no mention of TAGBRUT
  • Non-disclosure agreement before any connection
  • AI through the commercial API: your data does not train the models

Stays with you

  • Approval of every action
  • The relationship with your clients, if you are an agency
After scoping

Custom agent

For a process unique to you.

A process unique to you (account structure, in-house reporting, business rules): we scope it, build it and deploy it.

Included

  • Written scope
  • Build and deployment
  • Acceptance testing on your accounts

Optional

  • Maintenance, on subscription

Before connecting an agent, we check the measurement: an agent optimizing on wrong conversions speeds up the error. If needed, we start with the tracking audit.

See Tracking & Data

No team to approve every week? We manage your account with these same agents.

See Paid Acquisition

Google Ads AI agents: your questions before you start

What is a Google Ads AI agent?

A program connected to the Google Ads API that runs one specific recurring task, such as sorting search terms, an audit or reporting, and delivers work ready for approval. At TAGBRUT, the agent prepares and your team decides: nothing is written to the account without approval.

Do the AI agents change our Google Ads accounts?

No, not without your approval. TAGBRUT agents read your accounts through the Google Ads API; a negative keyword or a status change is applied only after your go-ahead, by you or by us depending on the plan, and every action is logged.

What happens to our Google Ads account data?

It stays yours. The agents read it through the Google Ads API and use it only for their task: it is never resold or shared between clients. In the fully managed plan, it is processed through the AI model's commercial API, which does not train its models on this data, and a non-disclosure agreement is signed before any connection. In the installed in-house plan, it stays in your environment, under your own settings.

Who builds the AI agents?

TAGBRUT, an independent Paid Media & Data expert. The agents encode our own processes, proven on more than a hundred Google Ads accounts. We calibrate them on your accounts during scoping; depending on the plan, we run them for you or install them in your environment, and we ship the updates.

Do you need reliable tracking before connecting AI agents?

Yes. An agent optimizing on conversions counted twice or reported incorrectly speeds up the error. TAGBRUT checks the measurement before connecting an agent; if it is wrong, we start with the tracking audit.

Do we need to change tools to use AI agents on Google Ads?

No. TAGBRUT agents connect to the Google Ads API and deliver their work where your team already works, for example in Slack or by email.

How long does it take to get started with the agents?

One week of scoping, then a first account connected: the agents write nothing without your approval, and access is revocable at any time. The roll-out happens account by account, at your pace.

How are the AI agents billed?

No public pricing, but no surprises: setup is a fixed fee, put in writing after the free automation audit, then ongoing support is a monthly subscription by account tier; a custom agent is a fixed build fee. Never a percentage of your media spend, and the price is in writing before any commitment.

What happens if we stop the agents?

You remove access from your Google Ads account, with no technical notice period; your accounts, your data and the deliverables already handed over remain yours. Whether you keep the agents at the end of an installed in-house plan is agreed together before kickoff; the deliverables already produced remain yours.

Can an agency entrust its clients' accounts to TAGBRUT without the risk of poaching?

Yes. TAGBRUT also manages advertiser accounts, which is why we sign a written confidentiality and non-solicitation agreement with every agency and every freelancer before any connection: we never approach your clients.

Optimize

Search terms & negative keywords

MissionSort the search terms every week and prepare the negative keyword list.

What it reads
  • search terms, 30 / 90 days
  • keywords
  • existing negative keyword lists
What it delivers
  • negative keywords to approve line by line, ranked by avoided cost
  • negative / positive conflicts
  • queries to add as keywords
Frequency
Weekly.
Time saved
About two hours per account per week, cut to a few minutes of review.
What stays human
Approve the negative keywords, apply them or let us do it.
Automate this task
Audit

Account audit

MissionScreen an account against the 27 checkpoints and produce an action plan ranked by impact.

What it reads
  • structure
  • campaigns
  • bids
  • budgets
  • conversions
  • GA4
What it delivers
  • action plan quantified in euros
  • evidence for every gap: query, period, amount
  • one-page summary
Frequency
On demand, or every quarter.
Time saved
Data collection and the twenty-seven checks go from a full day to twenty minutes; the time saved goes to analysis.
What stays human
Set the priorities, decide what to act on.
Automate this task See the full Google Ads audit
Optimize

Wasted spend & reallocation

MissionIsolate spend with no return and propose where to put the budget back.

What it reads
  • costs by campaign and ad group
  • lost impression share
  • target CPA / ROAS
What it delivers
  • identified waste
  • reallocation plan
  • changes ready to apply after approval
Frequency
Monthly.
Time saved
About half a day of analysis per account per month.
What stays human
Approve the plan before any change.
Automate this task
Monitor and report

Drop diagnosis

MissionExplain a conversion drop or a CPA spike.

What it reads
  • change history
  • performance time series
  • bids
  • measurement status: tags, consent, imports
What it delivers
  • probable cause, dated
  • evidence
  • proposed fix
Frequency
As soon as CPA or ROAS drift exceeds the agreed threshold.
Time saved
The hours spent digging through the change history to date the cause.
What stays human
Decide on the fix and its scope.
Automate this task
Monitor and report

Monthly reporting

MissionProduce the monthly reporting, for your clients or your leadership, ready to review.

What it reads
  • the account
  • the account profile (goals, value, seasonality)
  • the previous month
What it delivers
  • PDF report and draft email
  • every figure linked to its source
  • a second agent checks the figures for consistency before your review
Frequency
Monthly, on the first business day.
Time saved
Up to one day per account per month spent extracting, formatting and checking.
What stays human
Review, adjust the commentary, send.
Automate this task
Optimize

Ads

MissionFeed RSA ads with the messages that already perform.

What it reads
  • assets and their performance
  • search terms
  • landing pages
What it delivers
  • winning messages, with evidence
  • full set of headlines and descriptions, up to 15 and 4 per ad
  • tests to launch
Frequency
On demand.
Time saved
A morning of asset analysis and copywriting per set of ads.
What stays human
Choose, adjust the tone, publish.
Automate this task
Monitor and report

Performance Max & Shopping

MissionMonitor Performance Max and Shopping campaigns and the Merchant Center feed every month.

What it reads
  • audience signals
  • asset groups
  • product feeds
  • product-level reports
What it delivers
  • structure and feed gaps
  • fixes ranked by impact
Frequency
Monthly.
Time saved
About half a day of checks per account per month.
What stays human
Decide on the fixes, coordinate with the feed owner.
Automate this task
Audit

Landing page

MissionCheck that the page delivers on the ad's promise.

What it reads
  • the page
  • the ad
  • the search terms
  • the mobile version
What it delivers
  • ad, query and page consistency score
  • message / page gaps
  • ranked recommendations
Frequency
On demand.
Time saved
The manual review of every page against its ads.
What stays human
Prioritize with the web team.
Automate this task
Audit

GTM tracking audit

MissionCheck that every conversion sent to Google Ads is accurate, complete and consent-compliant.

What it reads
  • GTM container (export or API)
  • website
  • GA4
  • conversion actions
  • consent banner
What it delivers
  • documented audit: score, findings, actions
  • fixes prepared in a GTM workspace, published after your go-ahead
  • documented QA, with evidence
Frequency
On demand, then ongoing monitoring.
Time saved
The days spent inventorying the container and testing by hand.
What stays human
Approve every fix before it is published.
Automate this task See the Tracking & Data offer

Get your free automation audit.

Tell us which Google Ads tasks come back every week. You get in writing what can be automated, what should stay human and where to start, within 2 business days of account access, then we discuss it for 30 minutes.

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Topic: Automation

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