The client's starting goal
Distributor of equipment and supplies for dental professionals, in a highly competitive market. The goal was to acquire new customers and grow revenue without sacrificing profitability.
Key actions
Shopping campaigns were segmented with a target ROAS per segment, remarketing was strengthened, and Search was reserved for high-margin products, all managed on verified tracking.
- Segmented Shopping (best sellers, clearance, gray market), one target ROAS per segment
- Abandoned cart remarketing with promo codes
- Demand Gen to broaden acquisition and remarketing
- Search focused on high-margin products
The impact
From January to October 2024, year over year: +285% revenue excluding awareness campaigns, +303% conversions (purchases and calls) and +38% ROAS.
Volume and ROAS grew together: growth did not come at the expense of profitability.
