The client's starting goal
Paris network of 8 real estate agencies whose compensation depends on actual signings. Leads arrived by email and were re-keyed by hand: the click ID got lost along the way, and Google Ads knew nothing about which leads closed.
Key actions
We connected the site, the CRM and Google Ads: click ID capture, automatic lead transfer to the CRM, routing to the right agency, then a daily import of qualified leads into Google Ads.
- Click ID capture (90-day cookie and hidden fields)
- Leads sent automatically to the CRM and routed to the right agency, proven on a real lead
- Enhanced conversions for leads, based on email
- Daily import of qualified leads into Google Ads via Data Manager
The impact
In the week before the rollout, all 10 leads from advertising arrived with no click ID or campaign parameter. The click, CRM, Google Ads chain is now verified end to end on a real lead.
Qualified leads flow to Google Ads every day, with no re-keying.
