The client's starting goal
French high-resolution music streaming app, with subscriptions and a digital album store, in a saturated market where promotions follow one another all year. Three goals to hit in more than 20 countries: streaming trials, album downloads and gift card sales.
Key actions
Search and Social Ads campaigns separate always-on activity from promotional pushes, each goal has its own campaigns, and audiences are refined continuously.
- Dedicated campaigns for each goal: trials, downloads, gift cards
- Always-on and peak moments (Christmas, Black Friday) managed separately
- Brand, non-brand and promotion strategy, running in more than 20 countries
- Custom audiences refined continuously
The impact
From September 2025 to February 2026, year over year: +177% trials and cost per trial down 62%, with 45% more clicks.
The setup covers Google and Meta in Europe, North and South America, and Australia.
