The client's starting goal
Manufacturer of high-precision 3D metrology solutions for industrial quality control. Long buying cycles, several decision-makers per project, and a market dominated by a few established players: the brand lacked visibility on the searches that come before a quote request.
Key actions
A mix of generic, product and competitor campaigns guides prospects from searching for a solution to getting in touch.
- Generic campaigns on 3D measurement needs
- Product campaigns on measuring arms and industrial 3D scanners
- Competitor campaigns to be present when buyers compare
The impact
From January to May 2026, year over year: +360% quote requests and +19.6% impression rate.
In a niche market, every request counts: the brand is now present at every stage of the search, from need to comparison.
